Booksology Wuthering Heights’ marketing machine is wild
All about Emerald Fennell “Wuthering Heights” From Jacob Elordi’s claims that it’s the “greatest love story ever” to the hype machine that drove it to $83 million at the global box office in its opening weekend, the film has been a hot topic. The co-branded lingerie line and Bloomingdale’s curated collection include clothing, home decor, cocktail napkins, teas, sleeping masks, and many other items that have little to do with Bronte’s books or movies. There’s also Lingua Franca’s customizable embroidered sweaters, perfect for when you want to relax but stay comfortable. But the biggest (but perhaps not so surprising) reveal is that Warner Bros. paid 2,000 (!) influencers to promote the film. These days, even if a movie is great, it takes a lot of content to create a hit. In this case, the hype outweighs the quality, and now I understand why that happened.
today’s book
Sign up for Today In Books to receive daily news and trivia from the world of books.
Ryan Reynolds launches new ‘Bedtime Stories’ series
Next week, Ryan Reynolds will premiere the first 10-episode season of Nickelodeon’s new live-action show Bedtime Stories with Ryan, in which he will recite “new and classic bedtime stories as the stories magically come to life around him.” Check out the trailer here, and next time you can’t bear to do another lap at the Little Blue Truck, rest assured you can tap Reynolds as a bedtime pinch hitter.
7 aromatic books to be published this year
It’s Aromatic Spectrum Awareness Week!Among the identities under the queer umbrella, aromaticism remains one of the least represented in books, but Danica Ellis has compiled seven of them in 2026 to share with you today. Get ready to pre-order.
